Technical Communication (Social Media Management) ,BS
Management, Manager, Multimedia, New Media, Social media, Technical Communication, Visual Media, media, technical, writing
Do you enjoy communicating with people through social media? Do you want to make a career out of it? You can become an ethically informed, culturally aware, professionally savvy creator of social media content.
Technical communication entails communicating with, about and on technology. Social media is a rapidly developing aspect of the technology landscape. This social media management concentration in the BA program in technical communication focuses on the management, history, theory, culture, practice and ethics of social media.
While the technical communication major gives students a wide look at how professional technical communicators do many types of work inside and outside organizations, this concentration hones in on social media creation as a specific type of technical communication work. Students learn the practical aspects of social media creation alongside the history, legal concepts, ethical ideas and current concerns that shape and inform that practice. Students also learn about existing and emerging social media in ways that allow them to adapt and thrive in the constantly changing social media environment.
- College/school:
College of Integrative Sciences and Arts
- Location: Polytechnic or Online , ASU Local
- Second language requirement: No
- First required math course: MAT 142 - College Mathematics
-
Math intensity:
General
General university admission requirements:
All students are required to meet general university admission requirements.
First-year | Transfer | International | Readmission
A current ASU student has no additional requirements for changing majors.
Students should visit the Change of Major form for information about how to change a major to this program.
ASU offers this program in an online format with multiple enrollment sessions throughout the year. Applicants may view the program’s ASU Online page for program descriptions and to request more information.
It is now possible to earn an ASU degree with ASU Local, an integrated college experience in which students take advantage of in-person success coaching and programming experiences on site while completing one of 130+ undergraduate online degree programs, all of which come with online faculty interaction and tutoring support.
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU® to outline a list of recommended courses to take prior to transfer.
ASU has transfer partnerships in Arizona and across the country to create a simplified transfer experience for students. These pathway programs include exclusive benefits, tools and resources, and they help students save time and money in their college journey.
Those who study abroad while learning technical communication will have an advantage in many workplaces. Understanding the global view of applied workplace communication, students become well-rounded communicators, able to use various print and digital information products to relate technical and specialized information. Students may participate in one of the more than 300 available Global Education programs, expanding their scope of learning beyond the classroom and gaining hands-on experience in different and exciting cultures.
Many of the School of Applied Professional Studies programs allow students to earn credit toward their major for their experiences studying abroad.
The Bureau of Labor Statistics estimates that job growth in technical communication and related areas will continue to be significantly higher than average during the next five years. Software and electronics companies, media corporations, financial institutions, government agencies, nonprofits and other areas will see an increased demand for technical communicators.
Graduates of the program are prepared for careers such as:
- communication manager
- content strategist
- data visualization specialist
- public relations specialist
- social media manager
- social media specialist
- technical writer
- user experience specialist
- web content creator
Example job titles and salaries listed below are not necessarily entry level, and students should take into consideration how years of experience and geographical location may affect pay scales. Some jobs also may require advanced degrees, certifications or state-specific licensure.
| Career | *Growth | *Median salary |
|---|---|---|
|
3.7%
|
$73,150
|
|
|
9.7%
|
$98,740
|
|
|
9.7%
|
$98,740
|
|
|
2.5%
|
$66,490
|
|
|
13.4%
|
$68,230
|
|
|
6.1%
|
$67,440
|
|
|
13.4%
|
$68,230
|
|
|
6.9%
|
$79,960
|
|
|
15.2%
|
$83,240
|
School of Applied Professional Studies
|
SANCA 233
CISA@asu.edu
480-727-1526
3 year programs
These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.
Accelerated master's
These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).
Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
