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Special Events Management ,Certificate

Special Events Management, Certificate

Academic programs / Undergraduate minors and certificates / Special Events Management

Entertainment, Fundraiser, Hospitality, Public Relations, Sales and Marketing, Sports, cultural

Are you passionate about bringing plans to life through weddings, corporate meetings, sports events, festivals or concerts? Through this certificate program, you'll gain the foundational knowledge and hands-on experience necessary to excel in the strategic planning and execution of cross-sector event planning.
Description ▲

The special events management certificate program is a career enhancement program designed for students currently pursuing a bachelor's degree at ASU, as well as nondegree-seeking individuals who hold a degree from an accredited university.

This program provides students with valuable hands-on experience in event planning and a comprehensive understanding of modern event management. Students gain confidence in coordinating various aspects of events, including food and beverage services, operations, safety and security, production, technology and protocol.

At a glance ▲

Curriculum ▲
View curriculum archives
Requirement Minimum Grade Credit Hours
The certificate requires 18 credit hours. Courses taken as part of a university major may count toward that degree and the certificate. To earn the certificate, students must complete all coursework in the certificate with a minimum grade of "C" (2.00 on a 4.00 scale) or better. An application to the program is required.
Introductory course (3 credits)
PRM 145: Special Events Management
3 Credit Hours
Minimum Grade:C
 C 3
PRM 145 must be taken first, as a prerequisite for remaining required courses.
Required courses (15 credits)
CRD 350: Tourism, Recreation and Sports Marketing
3 Credit Hours
Minimum Grade:C
 C 3
PRM 422: Special Event Technology and Production
3 Credit Hours
Minimum Grade:C
 C 3
PRM 423: Special Event Operations
3 Credit Hours
Minimum Grade:C
 C 3
PRM 427: Where's the Money: Special Event Revenue Generation
3 Credit Hours
Minimum Grade:C
 C 3
PRM 487: Advanced Special Events Management or PRM 307: Event Leadership Experience
3 Credit Hours
Minimum Grade:C
 C 3
PRM 422 and PRM 487 are offered spring semester only.
PRM 423, PRM 427, and PRM 307 are offered fall semester only.
Notes
Prerequisite courses may be needed in order to complete the requirements of this certificate.
Standards
18 hours of graded classroom coursework (no internship, no independent study)
Minimum of a "C" (2.00 on a 4.00 scale) grade required for all courses in the certificate
Minimum GPA of 2.00 for those pursuing the certificate
Should be a junior to take 400-level courses

Enrollment requirements ▲

A student pursuing an undergraduate certificate must be enrolled as a degree-seeking student at ASU. Undergraduate certificates are not awarded prior to the award of an undergraduate degree. A student already holding an undergraduate degree may pursue an undergraduate certificate as a nondegree-seeking graduate student.
Program learning outcomes▲

Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program has the following program outcomes:

  • Apply programmatic principles relevant to the special event industry to a variety of event-related scenarios.
  • Plan an event using current practices & concepts.
Career opportunities▲

The skills gained in this certificate program offer graduates countless career opportunities, such as organizing and managing festivals, trade shows, meetings, concerts and sporting events. Students can work in the area of operations, marketing, sales, risk management, accessibility and sustainability.
Contact information▲
What are accelerated programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree.

3 year programs

These programs allow students to fast-track their studies after admission and earn a bachelor's degree in three years or fewer while participating in the same high-quality educational experience of a 4-year option. Students should talk to their academic advisor to get started.

Accelerated master's

These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years (for some programs).

Each program has requirements students must meet to be eligible for consideration. Acceptance to the graduate program requires a separate application. Students typically receive approval to pursue the accelerated master’s during the junior year of their bachelor's degree program. Interested students can learn about eligibility requirements and how to apply.
What are concurrent programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are joint programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.

What constitutes a new program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are online programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year. See https://asuonline.asu.edu/ for more information.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. See more information and eligibility requirements on the Western Undergraduate Exchange (WUE) program.

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