Retail, Sales & Marketing
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
Retail, Sales & Marketing Industry
Search Marketing Strategists
Average
$66,790
ANNUAL
$32.11
HOURLY
Entry Level
$30,830
ANNUAL
$14.82
HOURLY
Mid Level
$60,360
ANNUAL
$29.02
HOURLY
Expert Level
$105,800
ANNUAL
$50.87
HOURLY
Search Marketing Strategists
Search Marketing Strategists
Supporting Certifications
Degree Recommendations
Search Marketing Strategists
01
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
02
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
03
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
04
Participate in the development or implementation of online marketing strategy.
05
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
06
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
07
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
08
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
09
Create content strategies for digital media.
10
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Search Marketing Strategists
Common knowledge, skills & abilities needed to get a foot in the door.
KNOWLEDGE
Sales and Marketing
KNOWLEDGE
Computers and Electronics
KNOWLEDGE
English Language
KNOWLEDGE
Communications and Media
KNOWLEDGE
Mathematics
SKILL
Complex Problem Solving
SKILL
Reading Comprehension
SKILL
Active Learning
SKILL
Active Listening
SKILL
Critical Thinking
ABILITY
Oral Comprehension
ABILITY
Oral Expression
ABILITY
Written Comprehension
ABILITY
Deductive Reasoning
ABILITY
Fluency of Ideas
Search Marketing Strategists
The Sr Web Developer is responsible for the development of Phoenix Children’s consumer-facing web properties and digital assets. Working with the Digital Services team, this position plans, designs and develops UX-focused solutions that support the company’s vision and goals. The Sr Web Developer helps identify new technology, vet out technical requirements and perform the implementation as needed while maintaining the day-to-day web development operations.
Health Sciences
Full Time
Retail, Sales & Marketing
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