**We believe in the power and joy of learning**

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

**Our culture values diversity, engagement, and discovery**

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .

**What you'll do here:**

This role is responsible for marketing a portfolio of subject areas and products by collaborating closely with customer marketing, brand creative services, sales, and product team members. This role contributes this messaging and market knowledge-based prioritization information to the development of integrated marketing campaigns that align with corporate and portfolio goals to drive revenue, retention, and growth.

**Essential Duties and responsibilities:**

+ Acquire and use strong market and customer understanding to analyze business results and iterate portfolio marketing strategies and tactics.

+ Collect and analyze market and sales data to ensure efforts are aligned with opportunity and revenue potential.

+ Build and execute, with Sales Learning and Development team, internal training materials for the sales team on key products and capabilities with a focus on needs-based, competitive advantages.

+ Write, coordinate, monitor, and maintain postings of sales tools and communications to our internal playbook.

+ Collaborate with our Customer Marketing Advocacy and Content and Creative teams to create and use customer stories as effective sales tools (case studies, success stories).

+ Define and deliver, in collaboration with customer training, technical writing, and platform product teams, customer-facing product education and support materials.

+ Facilitate the execution of subject area focused migrations/sunsets resulting in timely and effective GTM deliverables in strong collaboration with Product Managers and/or Platform Marketing Managers.

+ Selectively develop and promote customer-facing events and presentations to drive activations, sales conversions, and customer usage.

+ Build and maintain connections with key market influencers and advocates to advance the portfolio and thought leadership.

+ Travel as needed to internal meetings, customer events, and key accounts.

**Skills you will need here:**

+ Bachelor's degree, preferably in Marketing, Business, or Communications.

+ Minimum of 2 years of relevant experience.

+ Strong oral and written communication skills—through multiple modalities

+ Self-starter with a desire to build robust understanding of emerging market trends, technologies, and integration strategies.

+ Outgoing and positive with a focus on building and managing relationships to impact success

+ Able to remain flexible while effectively leading multiple projects in a fast-paced environment

+ Proficient analytical skills and ability to distill multiple pieces of data into a cohesive, actionable narrative

+ Compelling problem solving-skills with the ability to think critically and make tough decisions based on ROI

+ Ability to perform at an intermediate to expert level in MS Office Suite; familiarity with customer relationship management, business intelligence, and marketing software; basic video creation and editing a plus.

+ Passionate about higher education and customer outcomes

Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage’s EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO\_Policy\_Statement\_January\_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.

**About Cengage Group**

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

**Compensation**

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our _Total Rewards Philosophy_ .

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$58,300.00 - $93,200.00 USD